OSA MARKS SPORTS TECH COMPANY HUUPE’S RAPID GROWTH WITH ADDITIONAL NEW INVESTMENT

By September 21, 2026New Portfolio Company

After a recent 1-year period of rapid growth that saw a 2.71x in revenue, OSA has increased its investment in basketball training company huupe, officially elevating it to portfolio status. huupe is a sports technology company transforming basketball training through an integrated hardware and software platform. Brothers Paul and Frankie Anton, along with childhood friend Lyth Saeed, are the masterminds behind “the world’s first smart basketball hoop.”

huupe’s flagship product, the huupe mini, is the centerpiece of a revolutionary smart basketball ecosystem. Featuring a built-in Full HD display, it allows users to stream live sports, watch their favorite shows and compete on global leaderboards, all while tracking real-time shot data. In tandem, the company recently launched the huupe arcade, a full-scale smart basketball system that combines immersive entertainment with advanced gameplay.  The company’s vision is to create a connected basketball ecosystem that combines player development, competition, and entertainment, delivering an immersive experience for athletes of all skill levels.

OSA members increased their original investment in huupe with follow-on investment in huupe’s Series A Extension this summer as the company gains traction with retail partners like Best Buy, Costco and Dick’s. huupe is also expanding their European product roll-out and continues to invest in their unique technology platform. 

 


Oregon Sports Angels is the only angel network in the US focused exclusively on sports. We are a member-run organization of experienced sports executives, business leaders and investors. Our national membership leverages our broad expertise and resources to identify next gen sports innovators and innovations. Since our founding in 2017, we have invested more than $9m in 56 companies across sports products, tech, services, experiences and participation.